There was a great vibe today at Brown Thomas, as the strikingly beautiful New York designer Tory Burch was in town to launch Fashion Targets Breast Cancer‘s limited edition tote bag.  Tory is so teeny weeny petite and very unassuming, in fact she looked awkward with all the attention as the camera men went snap happy instructing her on how best to stand.  This event was hosted by our own tiny and uber nice Sonia Lennon.  It was great to see the crowd that had gathered for such a worthy cause especially as 100% of the proceeds go directly to Action Breast Cancer, (of the Irish Cancer Society), and Europa Donna Ireland.

The leopard print tote is definitely one to put on your must have list and at €45 it won’t break the bank.  In fact it’s not even considered a ‘hand bag purchase’, officially you are donating to a good cause!  Canadian fashion model and actress Noot Seear is the face of the campaign in Ireland.

Both Sonia and Tory were rocking this seasons trend of nude shoes in style, both choices were to die for.  Tory was dressed in the most beautiful blue print dress with nude strappy heels.  Sonia opted for the denim trend wearing light skinnies, a stripy tee and a really well tailored purple sequin jacket with sleeves pulled up finishing with a GORGEOUS pair of patent platform nude shoes.

As always wow.ie were on hand to capture all those stylish ladies in attendance, of which there were many.  Almost immediately there was a queue winding it’s away around the second floor with teams of people purchasing the bag of the moment.  The bag is on sale in Brown Thomas and BT2 stores.  Trust us, you want this bag!  Two important pieces of information on the images below, H&M ruffles – Oasis mac, need we say more?

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This month get yourself to Brown Thomas and support Fashion Targets Breast Cancer.

Designer Tory Burch has created this limited edition bag to be exclusively sold at Brown Thomas stores to raise much needed funds for the Irish Cancer Society and Donna Europa Ireland.  The leopard print canvas tote features the designers signature bright orange lining and is sure to be this Summers must have arm candy.  The tote is due to be launched on the 19th of March and the New York designer herself will be making a personal appearance!  Celeb fans include Blake Lively, Beyonce, Jennifer Lopez and Hilary Swank.  If it’s good enough for them…!  At €45 you’ll feel good about not splurging and even better helping a worthy cause.  Yummy!

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