If you are paranoid about the sun and at a loss for words when you come across the odd wally that still doesn’t get it, rest assured there is some progress being made on this subject. This article will be of particular interest to anyone with kids…

A survey of parents and their children conducted by Garnier Ambre Solaire has revealed a dramatic contrast in attitudes to sun protection. The survey, which questioned 965 parents and children from the age of 6 to 60 on their suncare, showed that there has been a huge shift in sun protection habits over the years revealing three distinct categories of parental attitude:
* Golden Oldies (55+)
Sun worshippers who weren’t aware of sun protection as youngsters and did little to protect their offspring. 42% of Golden Oldies admit to never having worn suncream until the age of 18.
* Protective Parents (36-54)
Mums and dads with older children that have a relaxed attitude to sun protection on themselves but were relatively cautious with their little ones. 78% say that they are more protective of their children than their parents were with them.
* Shade Seekers (18-35)
Take no risks and have a very responsible approach to the sun safety of both themselves and their children. 88% of Shade Seekers were protected from the summer sun by their Protective Parents, and 96% of them are protecting their own children during summer.
Each group felt that they were significantly more careful when it comes to protecting their children from the sun than their parents were (Golden Oldies 79%, Protective Parents 78% and Shade Seekers 69%). This change in attitude means that children today should be able to avoid the regret felt by the 46% of parents who wish they had taken more care of their skin in the sun when they were younger.
Dad’s knowledge of suncare fared badly
However the outlook is not all sunny, as over a quarter of Shade Seekers are not using an adequate SPF to protect their children – 28% are using SPF20 or below and only a quarter (26%) of adults are using the recommended SPF50 on their children, meaning that there is still an education job to be done. Dads in particular fared badly in knowledge of SPFs – 15% thought that an SPF15 meant you were protected for 15 minutes longer compared to sun exposure without sunscreen! And Golden Oldies were even worse with half not knowing what SPF means – hardly surprising given that 27% do not use suncream to protect themselves during the summer.
More to be done
When it comes to burning, parents these days are more aware of the dangers posed by the sun than their own parents – more than 80% of Golden Oldies admitted their children had burnt in the sun, compared to 55% of Shade Seekers – but clearly more needs to be done to get the sun safety message across and reduce this further for the next generation.
Next Generation: The Cover up kids (6-13)
Survey findings suggest that this approach to education is working. 90% of 6-9 year olds questioned said that their parents put a sun hat on them during summer compared to just 36% of Golden Oldies when they were children. The survey also showed that more recent innovations in sun protection have started to become popular with beach tents, sunsuits and protective clothing proving to be popular accessories for summer 2010.
Skincare expert Dr Jennifer Jones, a Consultant Dermatologist at the Royal Free and St John & Elizabeth Hospitals and spokesperson for British Skin Foundation, believes that parents should take advantage of the new technology that is available to them: “The good news is that there appears to be a general trend amongst younger generations towards protecting young skin from the sun including use of sunscreen and hats, and it is encouraging to see that UV suits and beach tents are being used with increasing frequency.”
“It is of concern, however, that despite their best intentions parents are not always using adequate protection. In this survey only 25% of parents use the recommended SPF 50 on their children. Clearly more education is required with respect to the significance of SPF. Two groups who, in the current climate are often primary carers, grandparents and fathers clearly lack some understanding in this area.”
Celeb mum and Garnier spokesperson Davina McCall says: “As a mother of three I am so careful about keeping my children protected from the sun. Our understanding of sun protection has evolved so much since I was a kid and we are all so much more aware of the dangers now aren’t we?.”
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