Maybelline New York have sent us their Autumn Winter 2010 make-up trends which should help keep us up to date without breaking the bank…

After a month-long merry-go-round of catwalk shows, the Autumn/Winter 2010 collections are over!  Autumn’s brand new beauty trends are blissfully straight-forward and universally flattering.  Not everyone can afford fashions newest It items but a slick of lipstick in the right shade offers an instantly wearable way for women to get a so-this-season style update.  Add a nude eyeshadow, a luscious flick of liquid liner and a pretty pastel manicure and you’re ready for your close-up.  Here, Maybelline New York’s Celebrity Make-Up Artist Fiona Jolly, explains the key looks for Autumn/Winter 2010.

Go Nudist

Product must-have: Maybelline New York EyeStudio Mono in Silken Taupe (rrp €5.97)

We’re not recommending you throw away your clothes – just strip back your make-up!  At the shows, chic shades of caramel, camel and beige were accentuated with rose lips for a look reminiscent of Calvin Klein’s early Nineties minimalism.  But for 2010, Fiona Jolly notes that “This time around the nude trend has a 21st century twist, using modern shimmer and shine, as seen at Balmain and Preen.”

There was also beautifully bare make-up at Carlos Miele where nude skin and NEW Lash Stiletto Voluptuous mascara [rrp €11.94] created an innocent look.  Maybelline New York’s Spanish Make-up Artist, Gato, was inspired by “sophisticated women” and blended nude and sand shades on the cheeks, using Pure.Cover Liquid Mineral concealer [rrp €8.99] as a highlighter.  That’s multitasking!  Just dot it over your cheekbones and then blend. Although Gato warns that, “this is not a look for little girls,” going nude is one of the most wearable trends this season.  Fiona Jolly advises that, “concentrating on your makeup’s texture – and eradicating colour – will create the ultimate elegant finish for the Go Nudist look.”

According to Fiona, “the chicest way to go nude is by smoothing on Dream Creamy moisturizing foundation [rrp €12.34].  Groom your brows!  The easiest way is to use a clean mascara wand and brush them upwards to give your face an athletic edge.”  Sweep dark grey or chocolate shadow into the outer sockets of your eyes and smudge a neutral taupe across the whole eyelid.  If you’re doing night-time nude, smear soft shimmer over the lid (Fiona swears by EyeStudio Mono in Taupe and Chocolate Chic [rrp €5.97].)  “Using a creamy pencil inside your inner eyelid will make the whites of your eyes appear brighter,” says Fiona, who also suggests a slick of natural gloss on the lips citing that, “neutral lip gloss is a girl’s best friend!  Just make sure you choose a shade that works with your natural skin tone.” To finish off this look, use the NEW Colour Sensational Pearls in Cashmere Rose [rrp €10.45] over the lips.

All very affordable prices and a great way to buy in to the seasons trends if budgets don’t allow new wardrobes!

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Pick of the day today has got to be Bourjois‘ Little Round Pot Blush.  Yes, it has been around for a while and at no point have we ever heard anyone say a bad word about this little pot of attitude, well, maybe the odd comment on how the brush won’t win any awards!  We can forget about these little begrudges when it comes to having a pocket friendly, pocket sized face fixer!

These pots are teeny weeny so they can make the cut when you are slimming down on essentials to put in that smidget of a handbag you regret buying for that glamorous wedding or event you’ve got coming up.  Tip – avoid ‘box bags’, they’ve no give hence a comb, mini lip gloss and cash are all you’ll fit in!  Not good for maintaining ones best face for the day.

Back to the blusher – this is a great little addition to your cosmetic collection.  There’s a plethora of shades to choose from with different finishes available in each.  A common find we noted is they seem to be heavily pigmented meaning a little will go a long way – is there no end to its talents?  Expect to pay somewhere near €10 depending on where you purchase, and expect to want more than one shade when you do.  As it won’t break the bank it may be an idea to pick up a dark bronze shade if you want to contour the face more.  You would apply the darker bronze colour just below your cheek bone working along to the ear, and then apply your pink (or colour of choice) just above that and hey presto, you’ve got a skinnier face!

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Your eyes are one of the most important features with the brows probably just pipping them to the post.  Brows literally frame the face, if shaped correctly they can be as good as a face lift!  However, eyes are just as important and are basically the focal point of your face, so it’s important to get your eye mak-up right.  So many people apply eye shadow that matches their eyes which really doesn’t enhance your eye colour at all, in fact quite the opposite.  You are better to go for a colour that will contrast with your own colour but something natural, for example if you have blue eyes go for light browns.

Another mistake is choosing bright on trend colours which jump off your face and are scream at those you encounter during your day, we all know people that make this mistake.  On trend loud colours are best left to younger ladies, much younger ladies who are just discovering the world of make-up!  This goes for wearing blue or green mascara, need I elaborate! Make-up was invented to enhance your looks, not to over power them.

Once you have chosen the best colours to suit your eyes along with a mascara of choice you are ready to begin window dressing your peepers.  Make-up artists have a couple of general rules to applying eye shadow.  For smaller eyes use lighter shades to help your eyes appear larger.  If you have big eyes darker colours will give more definition.  Choose three colours of shadow that compliment one another remembering to opt for something that contrasts slightly with your eye colour.

Apply your foundation, powder etc as normal including patting over your eyelid to give a base for your shadow. When it comes to applying your shadow start with the lightest colour first and apply it all over your lids right up to your brow line.   Next apply the medium colour in a V shape with the V on it’s side and the point at the outer corner of your lid.  Begin by applying at the center of your lid going along the lash line to the outer corner and back up along the top of your lid crease or brow socket.  Now use your darkest colour at the outer corner of your eye to accentuate the V.  Lightly blend the colours using either your fingertip or an applicator.

If you want a more dramatic look apply liner now.  If you are not used to liners it would be a good idea to practice at night when you’ve taken your make-up off!  Once you are happy finish by applying mascara – no face is made up unless you are wearing mascara.  Mascara is an ABSOLUTE essential for any self respecting female to enhance flutter power!

I don’t know why but some ladies opt to only apply make-up to the rest of their face and not their eyes which really has a adverse affect to the overall finish.  Eyes are so important so you need to get your eye make-up right. When you get home and take off your make-up experiment a little with different shades and looks to find what suits you best.

Do keep in mind that a natural lip gloss will finish the look perfectly, it’s never a good idea to focus on yours lips and your eyes, it always has to be one or the other!  I personally love MAC shadows and Bourjois are quite good also.  If anyone can recommend other brands to try please do…

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If you want to achieve this seasons key make-up trends then take a look at the latest tips just in from The Zoe Clark Make-up School for a helping hand!

KEY LOOKS FOR SPRING / SUMMER 2010

The Spring/Summer look is all about minimal effort with stunning results with nude shades, perfect looking skin and paler faces. Think uber-nude and uber-cool!

To achieve this season’s look, start by distributing a pea sized amount of foundation onto the back of your hand. Using the pad of your middle finger, carefully pull off a small amount of product (don’t dip your fingers in to the pool of foundation- this defeats the purpose) and dab and pat on to the skin. NEVER rub or wipe. This way you can build up coverage to your liking and it also safeguards it from moving later in the day.

Use a concealer only where you need it (blemishes, redness or dark circles). Light reflective pens and concealers are easily confused. They are both used under the eyes, but while concealer covers, an illuminating pen makes the area look bright by reflecting light away. A light reflective pen goes on to areas that are dark and lightens them. So give your pen a click, check it on the back of your hand and put on a nice light layer on the eyes where they are darkest. To blend, pat gently and be careful not to rub as it will only move the product away from the area you want to highlight. If your skin is oily apply a very light dusting of loose powder focusing mainly on the t-zone to keep the look fresh.

For eyes, try soft peach and brown shades applied with your finger onto your eyelids for a soft and natural effect. To open the eyes and get rid of any redness apply a flesh coloured pencil along the inner rim of the eye. Curl your lashes, take a mascara wand loaded with a high shine gloss and brush through the brows and through the eyelashes. As this look is about texture and light reflection, for a little cheek definition use an alternative to powder and try a light gel or cream bronzer. This will give you that natural touch of sun. Team it with a fresh bare lip. This look is all about not caring….too much!

For an alternative spring look, super blended, soft focus eye colour is BIG news this season. Multi tonal and multi dimensional, this look is about bright colours applied with the softest touch. It’s about the juxtaposition of a vivid colour against a raw, naked skin. Think vibrant shades – bubblegum, fuschia, orange, red, blues, greens or purples viewed through a hazy cloud of smoke. It is colour that looks seamless and airbrushed.

Apply a base eyeshadow all over the eyelid and up to the brow to prevent the colours from creasing and to ensure longevity. Apply your chosen colour with a socket brush into the crease of the eye, then, using a firm flatter brush pat the same colour onto the eyelid starting from the outer corner, working your way into towards the tear duct. For added drama apply a black, dark brown or dark grey eye pencil to the inner rim of the eye to underline the look.

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