The well established British luxury department store Debenhams was founded in 1778 as a single London store. Debenhams has since expanded to over one hundred and sixty stores throughout the United Kingdom, Ireland and Denmark and has over twenty four-thousand employees. Debenhams is perhaps best known for its discount designer fashion lines, contributed to by high end designers, such as Mathew Williamson, John Rocha and Jasper Conran. The home collections are magnificent, and while they may be a bit pricey, you’ll be using the same cutlery and sleeping under the same duvets for decades to come.
I love Debenhams. I was in the Tallaght store last March when a fabulous black Jasper Conran coat caught my eye. It was reduced from €230 to €130, as it was a winter coat and winter was well over at that stage. I instantly fell in love with it and bought it on the spot. The friend I was with (a Tallaght native) went uncharacteristically quiet when she saw the price tag. I told her, “Like all things from Debenhams, it’s a really good investment.” She remained green-eyed and silent for the duration of the taxi ride home. Of course, I still haven’t had a chance to wear my amazing coat, as the weather hasn’t been cold enough. So, I’ve been praying that summer would be freezing this year – no such luck.
Another thing I adore about Debenhams are the perfumes and cosmetics. In Chanel, in the Newbridge branch, the staff know me by name. The entire lay out of the cosmetics floor is very similar to that in Brown Thomas; thankfully the products are noticeably cheaper.
I think the best thing about Debenhams is undoubtedly the discount fashions by the high end designers. I simply love strolling through John Rocha and having a quick browse in Mathew Williamson before buying myself a new pair of Jasper Conran trousers, with mother’s money, of course.

The first outfit I’ll be showing all you WOW.ie followers today is a beautifully structured ensemble by Irish born designer John Rocha. From the Rocha line is the White 78 Linen Trousers (€62) teamed with the White Ruffle Top (€70) and finished off with the Drape Jacket With Zip Front (€62). This look is worn here with a pair of tan platform leather sandals and a masculine deep maroon skinny belt. This look is very relaxed-day-out-shopping. The colours are right for the season and you’ll look effortlessly sophisticated traipsing down Grafton Street with Rocha on your back.

British fashion designer Mathew Williamson is a big fan of colour and his pieces are reflective of the time he spent working in India for high street clothing chain Monsoon. From Butterfly by Mathew Williamson are the Voile Embellished Top (€59) and Abstract Butterfly Skirt (€54). The aquatic coral colours on the skirt are very Versace while this season’s warrior trend is in play with the embroidery in the Grecian style top. The look is completed with chunky coral coloured bangles and works beautifully.

From Star by Julien MacDonald is the Multi Coloured Embellished One Shoulder Dress (€93). This is the ultimate party dress for the summer. The sheer black left shoulder sleeve beautifully offsets the deep aquatic colours in the body of the dress, which are also accentuated by the beading detail on the left side. The dress reminds me of Versace for this summer and is a timeless piece you can wear summer after summer.

From Den de Lisi’s BDL line comes the Marble Print Dress (€232), which is ideal for any debutant ball or charity gala dinner. This dress is one of the best I’ve seen all season. I’m a big fan of marble prints and on this dress it’s so subtle that it looks like the inside of a live volcano. Whatever about the price tag, this dress can easily be worn many times throughout the year and is one you’ll have for the rest of your life. This Marble Print Dress is my Lifetime Investment Piece for spring/summer 2010.

Finally, by Pearce II Fionda, I give you the Full Length Floral Sequin Dress (€620). The price may not be right but the shape certainly is. This dress will cling to your curves and promote your feminine figure, creating a whole new you. The sequins give the dress the glamour element while the free flowing hemline will show off whatever pair of fabulous shoes you’ve picked out to go with the dress (my opinion – silver stilettos, they’ll reflect the dress while giving you that extra bit of height).
So, there you have it: five of the best pieces for the season on offer by Debenhams.
Debenhams will always be a few steps above high street stores in terms of fashion value, quality and clientele. Thankfully, the prices aren’t as high as those in Brown Thomas but the fashionable clothes are just as timeless. Debenhams is always my first port of call for all things fashion as never fails to meet my expectations. Make Debenhams your spouse this season and, mark my words, you’ll never even flirt with another store as long as you live.
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