
2009 was the year of the celebrity more than ever before… fashion models have been kicked to the curb when top fashion houses opted for celebrity models over fashion models.
Madonna famously posed in yoga-esque styles for the new Louis Vuitton adverts… putting models half her age to shame! Okay, granted there was a lot of airbrushing and fancy camera tricks…but even still you can’t deny this is one hot mama!

Victoria Beckham got all honed and toned to get her kit off for the Armani Lingerie campaign, following in the very desirable hubby’s footsteps. It was a good year for Vicki in the fashion stakes, she also finally got accepted as a bonafide fashion designer… gone is the WAG title.

Lily Allen was the shock new face of Chanel… okay she looked quite cool in the advert I must admit, but I’m sticking to my guns that she is not a good spokesmodel for a quality brand like Chanel. See my previous post on this very subject!

Not only did Lindsay Lohan model for casual brand Fornarnia, but she also got brought on as creative director at Ungaro… talk about a cheap publicity stunt! Needless to say the collection was woeful, and got absolutely destroyed by the press. Fornarnia didn’t do too badly out of it as the campaign is quite cool and quirky!

Eva mendes looked smoking in the Calvin Klein ads… topless in the jeans advert and pretty much naked in the perfume ad… so steamy it was banned from tvs.

Harry Potter star, Emma Watson, became Britain’s favourite fashion darling, and was handpicked by Christopher Bailey to front the newest Burberry campaign. Emma gave a much needed youthfulness and edginess to the classic British label.

Not to be outdone by bezzie-mate Victoria Beckham, Katie Holmes vamped up her usually plain-jane image for the Miu Miu campaign. Previous stars they have used include Kirsten Dunst and Lindsay Lohan (back when she was actually famous for something).
So what does 2010 have in store for the fashion houses??? Well a lot of them seemed to be returning to the use of professional models (maybe it’s because they cost less?)… so with Lara Stone for Louis Vuitton, Claudia Schiffer for the latest Chanel. Natasha Poly is gracing Gucci, and Giselle is showing off her long lean limbs in Versace while Kate Moss is looking fab as always for Just Cavalli. All is right with the world!

Although I don’t think it’s the last you’ll see of celebs on fashion billboards; Madonna has switched teams and is appearing in the new Dolce & Gabbana advert! Heiress, muse and all-around legend Daphne Guinness is the new face of Akris bags, Megan Fox has landed Armani underwear (doubt Victoria’s happy about that!) and no doubt Lady Sovereign will land some gold jewellery campaign as soon as she gets out of Celebrity Big Brother.




















































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