If you are following us on twitter you’ll know I was lucky enough to have a sneaky peek at this collection last week and let’s just say I was very impressed. Working girl meets 60′s is how to best describe the collection with some pieces looking more high end than high street – yay! They’ve also a great range of maxi dresses and skirts for anyone on the hunt plus aviator style jackets and faux fur. Personally, it was their dresses that made me swoon which were also very versatile. This collection is available today. To celebrate the launch AWear have given us a bag from the collection, which will be up for grabs over the next couple of days so keep watching 
Take a look at the AWear press release and a couple of images to give you a taste of what to expect.
Salon Perfect Starlet meets Urban Beatnik
~A|wear launches Autumn 10’~
Get set for a season of modernised proportions & clean lines as the influence of the swinging 60’s comes to the forefront for the launch of A|wear’s new Autumn 10’ collection. Think Sienna as Edie Sedgwick in ‘Factory girl’ or Carey Mulligan in ‘An Education’ & take your style tips from some real fashion icons…..Brigitte Bardot, Sophia Loren & of course Twiggy. It’s time to channel your inner 60’s kitten!
Speaking on the launch of Autumn 10’ Brand CEO A|wear, Annmarie Flood said, “The retail landscape continues to change and our customer more than ever wants fashion she can fall in love with & at the same time is affordable. The new A|wear collection allows her the luxury of selecting several must haves pieces that will carry her through the entire season. My personal favourites for the season are the faux fur leopard jacket… so in keeping with the 60’s and perhaps what I love most about it, is it’s timelessness…. it’s a piece I will covet forever. In terms of colour, Camel is the colour that dominated the Autumn 10’ catwalks, whether it be warm shades of honey or caramel it’s really key this season. Another favourite piece of mine is the A|wear cape detail mac selected as a favourite by Vogue when we showcased our collection some months back, it’s the must have piece to transform your wardrobe for the season ahead. In dresses……I have always been a dress girl and this year there is so much to choose from in all lengths mini to maxi…there really is a dress for every girl.”
Coats & Jackets
Top of your shopping list for Autumn | Winter 2010’- A must have camel coat. Whether it be a simple mac, an oversized cape or the all important duffle coat. Team it up with deep indigo skinny jeans and a leopard print pussy bow blouse to bring it to life. As a contrast to camel & a key print of the 60’s, leopard makes a reappearance. Available in both a cropped style with faux fur trim or the swinging 60’s shift shape. Add a dash of leopard print to anything to ensure absolute seasonal definition. The collarless biker jacket in black and the faux sheepskin shearling jacket in warm stone are two jackets that really make a high impact fashion statement this season. The ideal pieces to be worn with ankle length denims and cute ballet pumps for autumn. Add a pop of colour to your outerwear this season with mint green, coral & red seen also across the A|wear duffle coat collection. Perfect for your back to college wardrobe at just €50.
Dresses & Skirts
An iconic style associated with the 60’s, the shift is the shape to be seen in this season. A-line cuts skim the knee & embellishment remains minimal with girly touches such as cute bows on shoulders and sleeves making this shape exciting yet oh so simple. Choose long sleeves for a dressed down daytime look & sleeveless styles for night time glamour. The 60’s were all about daring to bare and this season is no different! Baring your legs is bang on trend so ditch the tights or get yourself some flesh coloured hosiery and work your shift like a real 60’s icon.
Colour is key across dresses with a shade of deep tamarind stepping up to the forefront. The warm coral shade can be seen across laser cut dresses with a touch of chiffon. Lace sticks around from spring and is seen across short shift shapes & skirts. As was the norm in the 60’s, the mini skirt makes a strong statement this season with the new addition of the maxi length set for a comeback.
Knitwear, trousers & blouses
Chunky oversized alpine knit cardigans step up this season providing a welcome fashionable alternative to coats. Available in shades of grey, black and winter white, belted to add definition, they can be worn with absolutely everything & anything this autumn. For the girl who likes to make a bold high fashion statement, a faux fur gilet is functional and fabulous whether worn over a long sleeve shift or with fit & flare denims.
Trousers come tapered and calf length with cute turn ups this season. Fitted & skinny is key, worn with cute cropped cardis & simple chiffon blouses. Skinny denims are also a wardrobe must this season & will complement any 60’s inspired pieces. Blouses are high necked for autumn & the pussy bow returns in bold graphic prints with flowing chiffon sleeves which make’s it the perfect accompaniment to this seasons slim fit trouser shapes.
Accessories
The handbag for Autumn 10’- Big or small, it wants to be carried by a short strap, in your hand or hooked over the forearm. Classic is back & quilted statement totes in an assortment of colours are key for autumn, made famous by Chanel. For a more casual approach add a vintage inspired carpet print bowler bag. Hats are a staple for this season with patent trim peaked hats oozing 60’s glamour while bobbled knits make for a fun alternative.
Images Top – Bottom:
1. Bow Detail Shift Dress, €45
2. Patent Trim Peaked Hat, €15 – Dorelli Coat Camel, €60 – Skinny Jeans, €35
3. All Over Petal shift dress, €50
4. Bow Detail Shift Dress, €45
5. 60′s Waffle Bow Coat, €50 – 60′s Lace Tunic, €40 – Two Tone Quilted Bag, €30
6. 60′s Leopard Swing Coat, €70 – Colour Block Satchel, €25
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