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Holly Willoughby Maternity Collection at Littlewoods

I regularly hear pregnant women complaining about the choice of clothing available. One friend was so frustrated by the lack of skinny jeans on offer than she had a tailor sow some elastic into her regular jeans so she could wear them right through the pregnancy (with long tops obviously!).
It seems that the options are very limited once you start to show. Either put-up and shut-up or visit specialty stores which are not exactly bargain basement in terms of price. While there are some wonderful pieces available in boutiques such as Neo and Bella Mama many women don’t see the value in investing in maternity clothing that will only be worn for a few months.
On the high street, Topshop have a great selection especially in their Grafton Street store, while H&M and Zara also have small sections specific to maternity wear. There is always the option of improvising-empire lines, leggings, draw-string pants, tunic tops-fashion has become a bit more flexible so many styles allow a little room for growth.


But, if you’ve got swollen feet and don’t feel like leaving the house you can check out Littlewoods new collection by Holly Willoughby. Due to give birth to her first child next month the TV presenter has designed a range of stylist maternity clothes to flatter any bump!
Among the collection are special occasion dresses, vibrant tops, day dresses (including the purple dress that Holly wore to the recent Brit Awards), and my favourite-a long-line cream wrap cardigan (only €49!!). Print wrap dress €59 and the purple pleat blouse also €59.

This post was written by:

Angela Scanlon - who has written 72 posts on Wow.ie – Ireland's Fashion and Beauty Website.


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2 Responses to “Holly Willoughby Maternity Collection at Littlewoods”

  1. Sue says:

    All her shoes are fab, pity they don’t have them on Littlewoods

  2. Ireland's fashion and beauty blog says:

    Coleen Rooney expecting first baby

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