
Aisling Cullen from blogazine Sherbet Stars reports from backstage at New York Fashion Week. Pictured above Paulo and Natalia Vodianova.
There are so many people involved in making a fashion show happen at New York Fashion Week. Most people guess that there is hair, make-up, stylists and someone to produce the show but there is so much more involved than you can imagine. Typically a fashion show lasts about 7 minutes and costs upwards of $150,000 (usually more) for these few minutes so it’s important that it goes exactly to plan for it to be worth the money!
I have been talking to some other people involved in making shows happen, and backstage at Diane Von Furstenberg I met with Paulo, who is a Head Dresser at Fashion Week. Dresser’s organise what the models wear according to the stylist’s and designer’s notes, so everything has to be exactly precise. Some models wear more than one outfit in a show so it’s up to Paulo to oversee that his model, and all of his colleagues have their model in their complete looks, and everything timed to the exact second so the show runs smoothly.
Hi Paulo, how long have you been dressing models for New York Fashion Week?
This is my 24th season so I’ve been doing it for 12 years. Fashion Week is a big camera f&*k, everyone wants to be photographed. You get so sick of photographers by the end of the week.
Which designers have you worked for?
It would be easier to say who have I not worked with! I’ve worked with all the major designers – Marc Jacobs, Carolina Herrera, Calvin Klein… and I’ve put clothes on and taken clothes off more supermodels than you can imagine.
Have you any stories of disasters that have happened during Fashion Week?
When Adriana Lima started out I put a dress on her that was made of beads and sequins just before the show began. As soon as it was on her, the zipper fell apart and the dress feel to the ground, leaving her standing backstage naked while the show started. We were able to sew it back on her during the show and Adriana walked the runway like a pro.
How are the models to work with?
Honestly they are the nicest people that you could ever work with. I prefer to work with female models as they are much more professional and focused than the guys who tend to mess around.
Have you ever worked with a diva?
There have probably been about four bitches that I’ve worked with before. Once I was dressing Chanel Iman and started to help her take her shoes off. The shoes were actually meant to stay on for the next look but I didn’t know and she tried to kick me!
Are there often problems backstage with dressing?
Most of the time no, but if there ever is a problem it’s always with the shoes. Some of them are prototypes so heels can snap or the balance might not be right in them. Earlier today I was working on Calvin Klein and some of the shoes were ripping at the sides. Of course by the time they get to the stores they won’t be like that.
(At this point supermodel Natalia Vodianova arrives to join us)
Natalia, I know that you have worked with Paulo before. Is he a good dresser?
Oh he’s the best! He is so relaxed in the process. It’s so important that you trust the person who is dressing you as it has to be perfect for the show. It’s all about paying attention to the moment. There is a whole team that makes a fashion show work and we strive for perfection.
Thanks Natalia and thank you Paulo. Good luck to both of you in the show!
For more backstage gossip at New York Fashion Week, check out www.sherbetstars.com.
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