Q: Everyone is talking about serums, what exactly is a serum?

A: Serums are highly concentrated in active ingredients and are more fluid based so that they penetrate the skin much quicker than a traditional moisturiser. They deliver quicker more effective results improving the skin’s appearance and boosting radiance. Anti-ageing serums are beneficial in helping to prevent or prolong the onset of ageing and are used to reduce wrinkles and in some cases increase skins firmness and radiance. Always apply your serum prior to your daily moisturizer (Unless otherwise advised) and for best results, use morning and evening.

We recommend La Roche-Posays DERN AOX (which we put to the test!) and Vichy’s LIFTACTIV Serum which we will be putting to the test over the coming weeks so watch out for our review.

Our ask the expert question has been answered today by La Roche-Posay’s Training Manager, Janette Ryan.

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