Q: Why are anti-ageing serums beneficial and how should I use one?

A: Anti-ageing serums are definitely beneficial in helping to prevent or prolong the onset of ageing, because serums are highly concentrated in active ingredients and are more fluid based so that they penetrate the skin much quicker than a traditional moisturiser and deliver quicker results.

When applying serums, always apply prior to your daily moisturiser and for best results, use morning and evening. La Roche-Posay recently launched the first serum in their range – DERM AOX. This Intensive Anti-Wrinkle Radiance Serum is €35 and suitable as a serum for any stage of ageing. It is non-comedogenic (blackheads), paraben-free (nasty preservatives!) and tested on every skin type including sensitive skin.  For what we thought of this product please read our review.

Our ask the expert question has been answered today by La Roche-Posay’s Training Manager, Janette Ryan.